Originally Posted by Watchdog
PR is not important for anything except to use as a marketing tool to attract gullible people. It reminds me of sales gimmicks from car manufacturers. Some years ago all Toyotas had the '02 advantage'. What's that mean? We know 02 = oxygen but engines burn oxygen rather than creating it. What about Subaru and their symmetrical suspension... the car isn't symmetrically balanced once the driver sticks his fat arse in the seat.
Sadly, all PR ever was and ever will be is an poorly-engineered avenue for people with junk websites to elevate the standing of those sites. Google thought they were doing everyone a favour but that is not the case.
Exactly, PR by it's very nature (and the fact it is abbreviated to a 2-letter acronym) shows it is purely marketing speak.
There is actually a car ad currently running in Australia, where this bloke just churns out jargon to a mate who looks perplexed...
"it's got BBT, with ATI, and EBD with EST!", then his girlfriend says "that just means it's energy efficient"...
They baffle us with these big words (or big acronyms as the case may be), but at the end of the day are car is a car. A steering wheel, 4 tyres, petrol tank and an engine. The rest is just fluff.
We should look at our websites the same way, and remember that we need to get those "must have" components right (the steering wheel, etc) before we can even begin to pile on the fluff. Plenty of time for fluff once all the other important stuff is taken care of.
It's why it is amusing (or cringe-worthy) to see webmasters marketing half-finished websites. It'd be like trying to market a car with only 2 tyres and no engine... Oh but it's gonna be finished real soon, and just wait it'll be awesome!
Yeah, but would you buy a car with 2 tyres and no engine? What about if it had a beautiful red body that makes it the envy of every other car on the road? Still no? --- you've just learned why PR is useless then