People will always look at the anti-Google angle because they want to highlight Google being a hypocrite.
Can't fault Matt for supporting his employer, in his shoes I would do the same. He'd make a good politician, they are experts in deflection
One major point that he did cover in regards to directories (something that we are obviously interested in here) is the following:
Quote:
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Originally Posted by Matt C
I hope that helps answer the question of how (say) the Yahoo directory is different from the examples I showed in my post. I hope it also answers the question of why a “bidding directory” that just gives the top slot to the highest money bid might not be as trusted by Google.
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The previous answer he was referring to is this one
Quote:
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Originally Posted by Matt C
Q: Hey, as long as we’re talking about directories, can you talk about the role of directories, some of whom charge for a reviewer to evaluate them?
A: I’ll try to give a few rules of thumb to think about when looking at a directory. When considering submitting to a directory, I’d ask questions like:
- Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.
- What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
- If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site.
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So the emphasis is on
editorial integrity (rejecting URLs that are not quality - despite the fact they are offering money to be listed),
quality of listings,
pay for review as opposed to just paying to list.
So in that regard, bidding directories don't stack up...