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Old 05-07-2010, 11:31 AM
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Default Will The Eyeballs Come Back?

In my quest for eyeballs I have been trying a variety of things. Am doing some small budget Adwords and getting clicks at around 13 cents per. While it is questionable whether they will ever return the hope is that the kooky name might lodge in a few brains.

Anyone here tried anything like this? BTW this isn't about link building but directly attracting visitors.
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Old 05-07-2010, 02:08 PM
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Branding is a tough uphill road. You need to do all your seo in concert. Consider the Exactseek.com adword program, $12 per ad word unlimited clicks for three months, the trick is a phrase like quhl web directory will display ads for quhl web directory, quhl web, quhl directory, web directory, quhl, web, directory, if the individual words haven't been fully subscribed.

If your main categories look like links, you could try submitting them to the big three like www.quhl.com/Health-Medicine/ especially if you have enough listings for a niche directory within. Niche directories appear in key word search listings all the time.

See if you can figure out a way to have individual meta descriptions for your main categories the big three can pickup. Like building individual pages of a site as stand alone quality, each page could be a site on it's own.

People don't search for directories (except to add their url or add the dir url to their auto submitter software) they search for what they want and if the return includes a directory in the results with a description in the category saying what they're looking for, maybe they'll click on it.

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Old 05-07-2010, 04:21 PM
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Quote:
Originally Posted by BobP View Post
People don't search for directories (except to add their url or add the dir url to their auto submitter software) they search for what they want and if the return includes a directory in the results with a description in the category saying what they're looking for, maybe they'll click on it.

This is an important consideration and I think one that most directories fail to capitalise on. It's all well and good getting the front/home page well ranked, but it's those inner pages that will drive traffic when they show up as relevant results for niche searches.

I also agree with doing the SEO *in concert*. The more you get the name out there and happening the more people will start to see it frequently and check it out, and perhaps return.

Obviously this is the most difficult part of being a new resource. No one knows you. But over time that will gradually change and once well established with some years under your belt you will wonder why it was ever hard in the first place.
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